delicated craftsmenship
How the Eternity is made
Every eternity necklace is crafted with
- 316 L Stainless Bullet
- Frozen Flower from Japan that lasts forever
- Swarovski Crystal
- Engineered Glass
- Love and Passion
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Where it all begun
"Firstlight" & "Nightfall"
A miniature living terrarium, originally 3D Printed and self-assembled in a small bedroom in Singapore. This living bullet concept had reinvigorated the market and breathed new life into traditionally dull and static jewelry collections.
The first seed to many years of bullet-jewelry making.
Frozen Flower
Eternity I (One)
The first initiation of encapsulating a frozen flower into the bullet necklace after strong interests from fans. A simple passion of handcrafting had begun to catch the eyes of many.
The Eternity Collection, which contained the firearm fashion of bullet-shaped pendants, became the brand's initial design.
Going Official
Gentle Mayhem
The introduction of Eternity II – an entirely handmade 316L Stainless Steel piece that held Swarovski Crystals – symbolised the start of becoming an official company, branding ourselves as Gentle Mayhem.
Primarily designing jewelry for family and friends, extensive Instagram attention produced mass interest in the necklace and led the hobby into an official business to reach the hearts of people worldwide.
Yume (n.) - ゆめ, 夢, dream.
Yume COLLECTION
The release of our second major collection that catapulted us on to the global stage.
"Take me to your other world." Inspired by dreamscape and designed with a Japanese approach, YUME is handcrafted with Swarovski Crystals as the center of focus to represent a gateway into one's inner world.
CHILDHOOD 6:16
3rd year anniversary party
A celebration with the release of a capsule collection, commemorated at retail store ACTUALLY in Orchard Gateway, Singapore.
Collection 'Childhood 6:16' plays with childhood sentiments while adopting a mischievous approach – conveying the nostalgic feelings of recalling one's youth in adulthood through themes of childhood play, gaming addictions and 'playing with fire'.
Expanding Eternity
Eternity Mini
A match made in heaven collaboration with a flower nursery from Japan allowed us to offer an extensive flower variation of exquisite colors, whom we are still working closely with until this day.
Alongside this, a down-sized version of the original Eternity necklace was introduced after months of trial and error, by popular demand from customers.
Tough, but necessary
Gentle No More
In early 2021, the strain of COVID-19 led to an important and unavoidable decision to rebrand ourselves into Gentle No More. This resolution supported us into moving toward a more sustainable business model while simultaneously allowing greater creative freedom in experimental projects, conceptualisation, and material research.
Smallest bullet ever
Eternity Miniest
As the world celebrates the freedom to socialise after an endless period of lockdown, drama and decadence were the season's dynamic. Gentle No More honours the occasion, developing a bullet variant small and light enough to be worn as an earring.
The Eternity's ammunition-shaped showstoppers have become fashion's eternal flame. This symbol of revitalisation and love is captured in the bullet-shaped pendants, no matter the variations.
Final steps
NEW BRAND IDENTITY
We looked back at who we are and the stories we truly want to bring into the world.
Through years of hardship and self-improvement, we stand firm as a pair of independent creatives who formed what Gentle No More is today – a Product Designer and Artist seeking to translate meaningful stories into wearable items by merging the aspects of product design and arts into jewelry production.